What is it that companies like Apple, Coca Cola, MacDonalds, American Express and Google all have in common. Well yes, they are massive companies but more importantly, they are the biggest spenders in out of home advertising (OOH).
OOH is any advertising that is seen outside of the home. When you think that people spend 70% of their waking hours out of their home it makes sense to advertise where you have their eyeballs. Out of Home advertising is a lofty name. For big business it means billboards and stadium advertising. For the average small to medium businesses it means banners and small billboards.
The principles of advertising are the same for both big and small enterprises. So how can banner advertising benefit your local business, the way it benefits those big businesses?