An a-frame sign is a great investment for your shop or business.

If your business craves the attention of passers but you are on a budget then an A-frame sign is the best choice possible.

A-frame signs are very simple. They are self supportive and they are light enough to move around yet heavy enough withstand a fair amount of wind.  They are long lasting but portable. They can convey a different message each day or the same for years on end. They are equally effective indoor or outdoor. The only surface they won’t sit on is a body of water.

An A-Frame sign is designed to hold lightweight materials like aluminium panels or corflute. No matter what size, the premise of an a-frame sign is always the same, a double sided sign of equal sides hinged on an angle which looks like the letter A.

Types of A-frames and their applications

Plastic a-frame signs

Plastic a-frame signs tend to be smaller permanent faced signs which are light and easy to move around. Evarite signs for example are perfect for real estate agents to advertise their viewings. They have handles and are easily put in place on hard or soft ground. The A frame design means they are not easily blown over. Evarite signs are 600mm wide by 450mm high and weigh 5 kg. Best application is real estate or temporary wayfinding.

Metal a-frame signs

Metal a-frame signs come in either permanent or changeable face. Permanent face metal a frame have the advantage of being extremely durable but the message cannot be changed. Corflute inset signs allow people to change the signs as needed. Corflute is a cheap material. Marrying a frame signs with corflute delivers a versatile sign which is also cheap. Signs like this come in 600mm x 900mm plus the legs or 900mm x 1200mm. You can also fabricate your own sign at a local metal shop. The design is simple and just requires 8 lengths of steel and two hinges. The applications for metal  frames are limitless but they are frequently used outside shops to advertise them, or inside as free standing informational signs. Metal A frames are an essential part of an event kit.

Chalkboard A-frame Signs

Chalkboard A-frame Signs are ideal when a business needs to change the message very frequently. Perfect for restaurants and cafes they can tell guests of menu specials. Chalkboard a-frames are 600mm x 900mm plus legs. They are best suited for hospitality.

Common Uses of A-Frame Signs

A frame signs have a wide application but their portability is both an advantage and a disadvantage. The advantages are obviously their ease of deployment in any number of situations. The disadvantage of A frames is that they are easily removed or stolen.

A-frame signs can be used for:

Footpath advertising

The enormous advantage of a-frames is that they can easily be moved into almost any position and they are free standing. Advertising on footpaths, median strips or immediately outside a business is the number one use for a-frames. The reason for this is that they are incredibly effective. A frames help businesses to get found. Businesses report up to a 100% increase in passing trade. The height of an a-frame at ground level is really effective in attracting attention.

Directional signage

A frames are useful for providing directions for guests. Wayfinding for amenities, car parking or any location is easily achieved with a-frame signs. Being able to change the message as well as having a different message on both sides is very handy for signposting events, trade shows or conferences.

Informational signage

The Covid age has seen signs become very important for presenting information. A-frame signs have been front and centre in telling us all what to do. As they are relatively compact and can carry a lot of information, they are perfect for telling visitors or guests important information that they need to know. Being at ground level makes them hard to miss.

Promotional signage

Advertise sales promotions using corflute inset a frames. The message is very quickly changed making it easy to have a different promotion on different days of the week, or even times of the day. Corflute is one of the cheapest signs so if you are looking versatility these signs are very economical.

How to use a frame signs to attract business

Using a frames to attract people to your business depends on a marriage of 3 things:

  1. The positioning of the sign. It won’t work if nobody can see it.
  2. The message the sign delivers.
  3. The design of the sign and what that says about the business it advertises.

Get these three things right and passers by will come into your business, get them wrong and you will waste your money.

Getting signage fundamentals right means:

Design fundamentals for A frame signs

Whatever the look of your business, your a-frame sign should floor some basic design principles:

A frame signs are an economical way to get a significant result. Before you buy, understand what you want to use your sign for and how durable it needs to be. Oh, and remember to bring your a-frame in at night if you want to keep it.

 

Signage is crucial to the success of modern businesses but what type of business signs are suitable for you. In part one of our signage guide for business, we take a look at some different approaches to commercial signage.

Business signs fall into three main categories in terms of the message they convey. In short these are signs for branding, signs for information and signs for directions.

Branding is the most important facet of business signage by helping to create a personality. A sign can tell potential customers a lot. The mixture of fonts, colours and icons that make up a logo is the basis for branding signs. Branding signs are commonly found at the entrance of the business, at the reception, as tenant signage for industrial and commercial units and in the case of larger businesses, signage rights for the entire building.

Common types of branding signage for a business include:

Acrylic Signs

Whether it is large router cut lettering for the outside of a business or reception area or a simple acrylic plate with vinyl cut lettering, acrylic is acknowledged as a durable outdoor or indoor sign. Acrylic signs are very strong once in place and they do not fade quickly. In the absence of UV light, like in an indoor environment, acrylic signs can last for upwards of 20 years.  

Router cut acrylic signs

Price ****(4)

Life **** (4)

DIY *(1)

Sizes custom

Acrylic Sign Plate

Price ***(3)

Life ****(4)

DIY***(3)

Sizes custom

Aluminium Signs

Aluminium composite signs are another common outdoor business sign. ACP signs are durable and can be cut into custom shapes with a CNC router. Aluminum signs have a long term self adhesive vinyl sticker which can be laminated to give the sign a longer life. Aluminum signs are rigid and can be installed between two poles

Aluminium Signs

Price ***

Life ****

DIY ***

Sizes custom

Wall Printing

Wall printing can take many format but in general it is self adhesive vinyl for walls. Custom wallpaper for businesses makes a large impact. Wall prints can completely transform or dominate a room. Logos can be blended with images for creative backgrounds. Common names for wall print signage are logo wallpaper, wall graphics, business decals or self adhesive vinyl.

Wall Prints

Price ****

Life ***

DIY ****

Sizes custom

A Frame Signs

One of the cheaper forms of business branding are a-frame signs. They are easily moved and the message can be changed quickly with corflute insets. Outdoor a-frames are also made from aluminium composite panel and last up to 5 years.

A-Frame Signs. 

Price ***

Life ****

DIY *****

Sizes various

Window Graphics

Window signs for a business come in a few different styles depending on the effect. 

  1. One way vision graphics enable people inside to view out, but people outside see a printed advertisement.  One way window film is commonly seen on bus branding but it is often seen as shopping centre signage and shop signs as well.
  2. Window graphics vinyl is a solid material suitable for installation either inside or outside a business. Window graphics for shops and offices can create a visual barrier. When installed inside the window film is printed in reverse on a clear material and then backed with another white film to display the graphics.
  3. Vinyl cut lettering is another effective way to brand a business on its windows. Like window graphics it can be installed internally if graffiti or vandalism is prevalent in a location. Internal application is quite difficult to do well.
  4. Window static cling can also be used but because of its shorter lifespan is rarely used for branding a business but rather promotional advertising which we deal with in another post.

Window graphic signs

Price ****

Life ***

DIY *

Sizes and shapes can be custom

Flags

Teardrop flags, feather flags, rectangular flags, bow flags are all short term branding for businesses particularly when the business is away from foot traffic. Flags may be in place for many years but the nature of fabric printing means that the skin (fabric) will need to be replaced quite regularly. Flags are however very effective business signs. Their imposing size and ease of removal are particularly attractive to some businesses like car yards.

Price **

Life *

DIY *****

Various sizes

Banners

The use of banners for business branding is not widespread. Branding tends to be more permanen.Banners are great for promotion and are often used for shorter periods of time. There are a few exceptions to this rule. Construction companies in particular use banners to promote their business on the construction site. Banner mesh and vinyl covered hoardings are used widely for construction site signage. Large signs for business on buildings like warehouses or factories is most cost effective using billboard style vinyl banners. The banner can be installed using a sail track and rope (keder) system and can last up to 5 years.

Price ****

Life ****

DIY *

Various sizes

To sum up

The range of signage options for business are broad. Each type of sign will have its merits depending on the location and the characteristics of the site and the business. At Focus Banners we love to give advice on how to create signs for your business. Our emphasis is on DIY installation as the expensive part of signs are the installation costs. Buying the sign from us and the installation from a local sign installer can also save considerable expense.