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Event Signage Blog
Planning the signage for an event is mostly a series of judgement calls: which product suits the site, how big the lettering needs to be, what survives a windy afternoon, and how to get artwork approved without holding up production. This blog is where Focus Banners works through those calls with you — practical guides to banners, flags, inflatables, marquees, barrier covers and the other temporary displays Australian organisers rely on.
Start with the budget. Set the working budget and the sign packages already committed to sponsors before you count anything else. That tells you how much of the spend is available for the signs that help people find their way, use the site and get home safely.
Start With the Decisions, Not the Products. Nail down five things before you order a single sign: the visitor journey, the message at each point, viewing distance, installation points, and your artwork deadline
Shape is the first thing people notice about a run of bunting, long before the colour or the logo...
Your marquee is the biggest thing at the event. But if the gable end is plain white, you've spent thousands...
Start with your venue, not the spec sheet. Most buyers jump straight to sizes and prices...
As the marketing landscape continues to evolve, one of the innovative approaches...